May 19, 2009
[Name of Recipient]
[City, State ZIP Code]
Dear [Name of Recipient]:
I am writing to follow up on the letter I sent you on [Date of 1st Letter] suggesting [Name of Your Company] and [Name of Recipient’s Company] look into forming a strategic alliance. I’m enclosing a copy of that letter for your convenience.
Since I haven’t had heard back from you, I’m assuming you have been busy and may not have even had an opportunity to think the idea over, much less make any decision about how to respond.
I’d just like to take this opportunity to deal with any hesitation you might feel about the unusual prospect of signing up to form a team with an entity you’ve only known in the role of competitor.
In order to help put to rest any doubts of this nature you may have, I am enclosing a copy of an article that was one of the major influences that motivated me, and eventually led me to the idea of approaching you. Of course, the companies involved in that article are not in our industry, but that doesn’t matter; you can get a good picture of how they successfully joined forces, and as a result both increased their bottom line.
It’s a quick read; hope you’ll take the time to look it over and let me know what you think.