May 19, 2009
[Name of Recipient]
[City, State ZIP Code]
Dear [Name of Recipient]:
I am writing to you personally to let you know of a new program here at [Your Company Name] that can help you, and help a friend of yours — or even a casual acquaintance — as well.
As you know, we’re looking for bright, energetic people to join our team here, and you might know someone who’d be a perfect fit – but you just never thought of asking him if he’d be interested. This new program is going to get you thinking in that direction, and, we hope, motivate you to refer someone to interview with us.
The bottom line: If the person you refer is hired and stays at least 90 days, we will put a bonus check of [$____] in your pocket.
Please call me if you have any suggestions or questions.