May 19, 2009
[Name of Recipient]
[City, State ZIP Code]
Dear [Name of Recipient]:
I’m sure you would agree with me that [Name of Recipient’s Company] and [Name of Your Company] have similar goals and are respected industry leaders in our area. In tough times such as these, we need innovative solutions to survive, and with that in mind, I would like to propose an arrangement that would bring mutual benefit by allowing us to gain greater market share through cooperation — rather than the fierce competition we currently engage in. I am proposing we create a strategic alliance.
This idea does not come out of the blue – I have been thinking about it for some time, and if it sounds intriguing to you, I suggest we meet to discuss the possibilities. Just give me a call any time on my cell phone [Your Cell No.], so we can arrange to spend an hour or two at some quiet place that will ensure we can keep the conversation entirely confidential.
I look forward to hearing from you.